Work from home – a new norm or not?

Work from home (WFH) is currently known as an alternative to working to minimize the risk of COVID-19 infection.

During the lockdown, the Indian IT industry made employees “Work from Home” (WFH) as per the government’s mandate. As a result, about 90% of employees worked from home with 65% of them from homes in metros and the rest 35% from homes in small towns.

Some business leaders are considering WFH a permanent feature and have started evaluating its merits and challenges. One large company announced that they will shift from the current 100/100 model to 25/25. They meant that 25% of employees will attend office at any given time and overall employees will spend 25% of their time in the office. The main challenge of WFH is to derive the same performance levels in terms of quality and productivity from the employees continuously.

Whether you are going to work or working from home, the COVID-19 pandemic has probably changed the way you work. Fear and anxiety about this new disease and other strong emotions can be overwhelming, and workplace stress can lead to burnout.


Working from small towns offers these advantages:

WFH has beneficial effects for both employers and employees. The advantages include and are not limited to reduced commuting time, avoiding office politics, using less office space, increased motivation, improved gender diversity (e.g. women and careers), healthier workforces with less absenteeism and turnover, higher talent retention, job satisfaction, and better productivity

Reduced operating costs: It can be demonstrated that the operating costs of people and infrastructure can be reduced by 50% to 70%. For example, there will be no transport costs and real estate costs will be lower and salary levels are low. It is estimated that if one-fourth of employees work from small towns, the gross margin can be around 5%.

People: It is estimated that about 100K students graduate every year from small towns employable by the IT industry as per their current recruitment standards. This gives an ability to diversify talent risk away from large metros. Attrition levels are very low ensuring talent retention and domain knowledge preservation.

Infrastructure: Communication infrastructure is available from many small towns. This has been demonstrated during WFH during the Covid-19 lockdown.

Quality processes: The IT industry has internalized quality processes from its inception to do remote development and this will be useful to transition work to small towns. Can take care of regulatory requirements for healthcare and banking to protect personal data.

Business Continuity Program: BCP during another disaster or c post-Covid-19 lockdown period, which may go for several months, small towns are better equipped to handle the situation.

Societal Impact: Enables equitable distribution of wealth, better inclusivity (more women employees), reduction in migration to metros, etc.

Top Struggles of remote workers:

⦁ Collaboration and communication
⦁ Loneliness
⦁ Unplugging after work
⦁ Distractions at home
⦁ Different time zones from team
⦁ Taking vacation time
⦁ Reliable wifi
⦁ Staying motivated
The top issue faced by remote workers was “unplugging” from work. Without the clear-cut change of location and defined office hours, many people had a tougher time dividing their personal and professional time.
As well, the lack of person-to-person communication can be a challenge for some people. One-third of people were concerned that the full extent of their professional efforts wouldn’t be appreciated because of a lack of in-office contact.
Barriers to implementing a remote work policy
Despite the popularity of remote and flexible working, not every company has embraced the concept. Here are some of the reasons why.
While there can be technical or security-related reasons behind remote work resistance, a major barrier is a simple resistance to change. Over 50% of companies that didn’t have a flexible or remote workplace policy cited “longstanding company policy” as the reason. In other words, that is just the way things have always worked.

Here are the reservations managers have with remote work:
Managers are worried that productivity and focus will be diminished if people are working in more informal locations, such as home or a cafe. Also, if people aren’t working in the same physical location, managers feel that team cohesiveness and company culture could suffer.
On the flip side, the cost savings associated with remote work may win over many companies. Research has found that a typical employer can save a lot per year for every person who works remotely half of the time. As well, switching to virtual meets in some instances can also be significant cost savings.

Attracting talent and remote work

Having a choice of work location is:
⦁ A key factor in evaluating opportunities.
⦁ More important than having an increase in holiday allowance.
⦁ More important than having a prestigious role.
⦁ More important than working for a prestigious company.
If many 100 candidates were asked whether they would be comfortable accepting a job without meeting any of the team in person (only via remote video calls) 73 candidates would accept the job immediately.
If they were asked how open they were for being remotely onboarded to a new company if provided the right support and resources, 64 candidates would strongly agree to take up this opportunity.
Lockdown measures have highlighted the value of workplace flexibility – particularly for people with kids. A total of 86% of parents now want to work flexibly, compared to 46% pre-coronavirus.

Reasons to consider WFH:
⦁ Employees Working Remotely Can Reinvest Their Commuting Time.
⦁ Distractions Go Down, Focus and Productivity Go up When Working Remotely from Home.
⦁ Remote Workers More Productive When It Comes to Meetings.
⦁ Working From Home Work-Life Balance.
⦁ Working From Home Means a Healthier, More Comfortable Life (If You’re Proactive).
⦁ Introverts are more productive while working from home.
⦁ Cost Saving: Benefits of Working from Home for Employers.
⦁ There Are Great Remote Workers All Over the World.
⦁ Temporary Staff Tends to Work Remotely.
⦁ Well, Why Not? Remote Working Works a Whole Lot Better Than It Used to.
As the economy slowly begins to reopen, whether or not COVID-19 accelerated inevitable trends in workplace culture remains to be seen. If so, taking Zoom calls in sweatpants may become the new normal for millions of workers.
Share this message of working from home and visit our website



Read More
Insight Inc July 6, 2021 0 Comments

IT Organization should consider onsite Corporate Training as the Biggest Asset

Business everywhere in the world requires a set of employees with which a corporation can function perfectly. But what if the employees are under-trained or don’t have the skills? Why is it important to train the employees?


When it comes to your company’s most valuable asset, a lot of areas come to mind. Research and Development, marketing, or even a patent might take the top spot. But that’s not even close to your company’s most valuable asset. The answer is the tens, hundreds, or thousands of employees that make up your company’s workforce. Therefore, it is your job to invest in your people by providing them the best micro-learning training and development that you can.

However, today, it’s considered to be the knowledge of its employees and their productivity. All intangible assets such as patents, copyrights, intellectual property, brands, trademarks, and R&D are created by people. Therefore, people matter most to you and your business. They are the most essential contributors toward profits and shareholder value. That said, people are key assets for any organization. In today’s continuously changing business world, it is human assets, not the fixed or tangible assets that differentiate an organization from its competitors. The knowledge economy distinguishes one organization from another.

Onsite Corporate Training helps Business Enterprises to choose strategic and innovative methods to reach the business goals. Consistent and effective training prepares the candidates to face all kinds of adverse effects and shortcomings in the client environment. The training helps the candidates to deliver products or services right at the first time, gaining goodwill from the clients. Aspirants who want to get themselves acquainted with innovative skills and expertise can enroll in Onsite Corporate Training.


1. Location: The biggest advantage of on-site training is the location. With the training done on the company’s premises, employees save valuable time, which otherwise would have been lost on commuting from another location to the trainer. On-site training also allows the organization to be free to make last-minute changes and make additional changes to who might or might not be helpful to include into the training, for example, an operations manager who could share a few experiences with the class or an up-and-coming executive who might be willing to sit in the next available training program.

2. Reduces business costs: Onsite Corporate Training helps to improve the skills of the employees, which directly helps in effective product development. It helps to plan product delivery in a very productive manner. Hence, many CEOs understand the importance of Onsite Corporate training to be the most obvious business investment for reducing business costs.

3. Boosts employee productivity and profits: Employees can build new skills, develop existing skill sets, and gather new knowledge about products and services that will boost their on-the-job productivity. Given that most training programs from universities and training institutes are quite time-consuming and expensive on individual-based training. With on-site training employees do not have to time out of the office and instead clock back to work as soon as the training is complete and since they are based on group lessons, the cost for such training is significantly reduced.

4. Information becomes readily available to the employees: Onsite Corporate Training helps employees be current with all the technologies needed to carry out project work. As the training material is always online, the employees can refer to the information when they need it. As and when they get refreshed with the concepts they implement the logical mind properly. Also, they become good mentors to other newbies.

5. Keeps employees up to date on current company protocols: While many employees are offered entrance training when they first join an association, continuing onsite training offers them the capacity to further build up their aptitudes and extend their expert learning. Since company processes are constantly evolving, representatives must be offered access to new training and stay up-to-date. On-site training allows professionals to grow their abilities or find out about new subjects inside of their specialty to stay competent and innovative with industry trends or new insights that may give them an advantage at work.

6. Creates an ideal employee: Every employer wants highly talented resources for their organization. So recruiting talented candidates and maintaining their skill levels are equally important for creating ideal employees. This can be easily achieved by giving proper onsite training to the candidates. This improves employee engagement and satisfaction to a great extent.

7. Privacy: Delicate organizational data can be shared by members and utilized as solid illustrations amid intuitive and confidential workshop sessions in complete confidence. Upper management may train specific mid-level executives on the internal workings of the organization. Renders more goodness than the traditional training

methods: These Onsite Training programs are more flexible than the traditional classroom training. The candidates can take up training courses at their suitable time and desk or place. The candidates can save a lot of time and be productive at work.

8. Tailored Program Content: Organizations can tailor every aspect of the training process as well as customize the lessons according to the company’s policies. Guiding employees on which area’s the organization would like them to focus on for a specific period or financial year.

9. Employees have access to training that works around their schedule: With on-site training, training can be scheduled to the organization’s needs, and learning and development professionals can plan training to suit their employees rather than the usual classroom style of universities that have specified schedules that often clash with work hours.

Reasons employees are considered invaluable assets:

1. Essential to providing goods or services: Improving employee efficiency and performance are major priorities for an organization. Employees produce the final product, take care of finances, promote your business, and maintain the records for decision making.

2. Employees give their 100 percent to any organization: No matter what size the business is, success is the result of continuous hard and smart efforts put in by happy and valued employees. This results in keeping the organization going, competing with its competitors, and elevating ahead of them all.

3. Employees are the face of an organization: It’s the satisfaction level of your employees that matters the most. So, if an employee isn’t happy, she might spread a negative word about the organization, even after leaving it. What’s more, is that an unhappy employee will lack motivation and will not perform well, leading to unsatisfactory performance. This results in unachievable performance targets, low profits, and employee churn.

4. Employees are the first customer of any organization: If the organization does not have happy and satisfied employees, it will not deliver performance-oriented results. Therefore reducing the profits of the organization.

5. Skilled people with knowledge: The most irreplaceable factors employees bring to the table are their skillsets. Their skills include training and development programs, experience in a specific field, and an understanding of companies’ cultures, systems, and work procedures.

6. Motivated employees make a significant difference: Employees reach new targets, meet customers’ demands and needs, develop new and innovative products, and perform enormous efforts to achieve the company’s objectives.

7. They are the nurturers of the organization: Employees are the ones who give their heart and soul to an organization. Similar to how parents raise their children, employees nurture their organization with their values and endless efforts to take it to the top.

8. Employees are the base of a strong and long-running organization: Employees run the organization, no matter what level. This means their strength, commitment, and dedication, and emotional connection with the organization can’t be judged as assets in monetary value.

9. Employees are major contributors to the profits and worth of the organization: It goes without saying, but employees can’t be given a monetary value for the effort they put in to help the business earn profits. This results in excellent customer reviews and creating brand loyalty from customers.

Therefore, employees are the most valuable assets an organization has. It’s their abilities, knowledge, and experience that can’t be replaced. So, going forward, organizations need to place emphasis and importance on the contribution that employees that they have to propel themselves ahead.

When you are ready to talk about how you can utilize micro-learning to further your investment in your people, we are here to start the conversation. Visit our website or contact us at 44(0)-7587901161; +44(0)2074171712.




Read More
Insight Inc June 25, 2021 0 Comments

What is Full Stack Development?



In the modern world, if we talk about professional versatility, there’s no one better than a Full Stack Developer to represent the term “versatile.” Well-versed in both frontend and backend web development, Full Stack Developers are the multi-talented professionals that every company and brand covers.


Full-stack development: It refers to the development of both the front end(client-side) and back end (server-side) portions of a web application.

Full-stack web Developers: Full-stack web developers can design complete web applications and websites. They work on the frontend, backend, database, and debugging of web applications or websites.


What is a Full Stack Development professional?

A full-stack development professional is having sound technical knowledge of each aspect of development – front end, back end, various operating systems among other details of the technology. These people are usually termed as “developer generalists”. The significant thing to be noted here is that full-stack developers should not be confused with senior developers.

In nutshell, this stack of developers can create any complex application from scratch, provided they would have understood how each technical layer should interact with the other.

●        The full-stack development is used in the project demanding multiple technologies and a great user experience.

●        full-stack developer needs to be proficient in both front-end and back-end of a website, with knowledge of many programming/scripting or markup languages such as HTML, CSS, Javascript, jQuery, and ASP.NET with SQL server as database.

●        The choice of the right set of technology can create an overwhelming application, where graphics and animation are also among the required skills for the full stack developer for creating the engaging frontend.

●        A full-stack developer works with multiple technologies and software tools.


Why full-stack development?


1. Creation of unique code: The developer or the agency would be able to create a unique code for multiple technologies; as they could work with various kinds of software tools that are complex as well as simple. This would give an extra edge to the company or organization opting for full-stack development.

2. Multiple technologies for wonderful user experience: A full-stack development professional would be proficient in numerous programs like JS, HTML, PHP, CSS, etc. among many others. H/she would be proficient to work with all these programs and incorporate them well into the site design. It would be an add-on to the capabilities of the full-stack developer if he/she knows how to work with animation and graphics. Some professionals would also be able to convert complex Photoshop designs to front-end code. This will reduce the dependency of the organization on various technical professionals, thereby, enhancing their business efficiency.


What technologies are learned by full-stack developer:


This is the entry gate for web development. The only language browser understands has gone to a large change. HTML and CSS are the basic building block for developing websites.


This was earlier known as the client-side script language and now it has become the strong powerful part of the front-end development. Every year some new framework comes into the market making the front end more engaging and powerful. The knowledge of other JS frameworks such as Angular JS and React JS is an add-on for developers.

Any Server-side programming language:

Apart from front-end development, the stronghold over the backend programming is also necessary. This allows handling the business logic in a better way and making operations over the data.


SQL Server, MySQL, etc are few databases that a full-stack developer must know.

Although, the database is no more a requirement; instead, it is the compulsory demand for dynamic applications. Gaining expertise over any of the famous databases gives an edge.


The knowledge of networks also empowers development efforts. HTTP lets users, servers communicate, and REST provides interoperability between the internet and the system.

Configuration management:

Version and configuration management is an essential feature required for stack development. The GIT version control system helps to ensure and note down the changes in the application.

What Are The Benefits Of Hiring Full-Stack Developers?

●       They Are All-Rounder:

Full-stack developers can work on front-end technologies like JavaScript, HTML, CSS, and backend technologies like PHP, Node, Java, Python, and so on. Also, they know database and server management, making them all-rounders of web and mobile app development.

●       They Help Reduce Time And Cost:

Full-stack developers help keep every part of the web application running smoothly. They can help team members solve any issue and greatly reduce infrastructure, personnel, and management costs. As they possess the know-how of numerous technologies/frameworks, they can fix issues quickly and deliver rapidly.

●       They Help Deliver Faster:

Hiring a full-stack developer reduces the number of persons required to develop an application. Hence, the communication time between team members will also decrease. In bigger teams, they know how to effectively communicate with frontend and backend developers, greatly saving time and cost. This will result in a faster time-to-market of an application.

●       Suitable For Startups And Small Teams:

Full-stack developers for startups and small teams will be proven lucrative as startups require faster prototyping in less time and within a stipulated budget. Collaborative work, innovative thinking, and knowledge of various technologies and approaches make them agile, self-organized, efficient, and excellent assets to the company.


What Are The Disadvantages Of Full-Stack Developer/Development?

●       Jack Of All, Master Of None: If there is a requirement to deep dive to solve any issue or need expert advice, full-stack developers might not deliver the best. Nonetheless, years of experience and constant learning can make them proud over time.

●       Overload Of Tasks: It depends on organizational structure and majorly on an individual’s capability to complete the tasks. While dependency on the full-stack developer is comparatively higher, sometimes it is difficult to manage and pay equal attention to the number of projects simultaneously.

Skills Required To Become Full-Stack Developers:

Full-stack developers have to play more than one role in web development processes. From architecting user requirements to front-end, back-end, and database management, they need to obtain broader perspectives for usability, accessibility, and quality of the system.

They must possess:

●       Knowledge of essential front-end technologies like HTML, CSS, JavaScript

●       At least one server-side programming language like Java, Python, PHP, Ruby, and so on

●       Database management and caching mechanism

●       Server and configuration management

●       Version control systems

●       Basic UI/UX design

●       Project management skills

●       Security awareness

●       Agile development approach

Knowledge of DevOps, automated tests and modern development architecture like microservices, containerization, and container-orchestration can be the icing on the cake. Upcoming years will see a notable rise in full-stack development as they are known for their capability to build end-to-end systems.

There are decent varieties of areas where a full-stack developer works and gains experience. Since he/she needs to deal with everything from the earliest starting point to the finish of a web application, the developer ought to get his/her hands dirty with top-level nodes first and then dig deeper. The more you learn, the grounded and more valuable you become to your organization.


Full-stack web development would involve creating complex web and mobile applications from start to end. In short, full-stack developers are technical wizards who can work anywhere in the stack – who can develop, code, design, manage databases, even sing and dance!

What Does a Full Stack Developer Do?

As a full-stack developer, you may be involved in the following activities:

●       Translate user requirements into the overall architecture and implementation of new systems

●       Manage Project and coordinate with the Client

●       Write backend code in Ruby, Python, Java, PHP languages

●       Writing optimized front end code HTML and JavaScript

●       Understand, create and debug database related queries

●       Create test code to validate the application against client requirements.

●       Monitor the performance of web applications & infrastructure

●       Troubleshooting web application with a fast and accurate resolution


Full Stack Web Development is an ushering technology gradually unfolding innovation. Concisely, this process involves three layers – Presentation, Business Logic, and Database. A full-stack developer takes care of the steps from the conception of an idea to the actual finished product.  Many big companies are hiring full-stack developers to meet their project demands.




We at Insight International bring you closer to the Full Stack Developers, to achieve your dream project. Gain more trust and value by visiting our website  or contact us at 44(0)-7587901161; +44(0)2074171712.




Read More
Insight Inc June 13, 2021 0 Comments

Customer experience with your Service is an important business goal your firm should strive for

  The aim of customer service information systems is mainly to satisfy customer requirements or manage customer complaints.


       The success of an organization depends on how it knows its customer needs, trends, behaviors and satisfaction level. Effective communication made possible by information technology is the best tool to understand customer demands, problems and their solutions.

       Information technology makes it possible for organizations to communicate with millions of potential and existing customers. Information technologies are through which customers and organizations interact without 12 going through the sun or the rain.

       Some of these channels include e-mail, social media, webinar, online newsletter, and multimedia messaging through the Smartphone. Enterprise organizations normally use customer relation management systems to keep valuable data for understanding customer behavior and future needs.


Some of the ways to retain the customers:


 Customer retention is far less expensive than customer acquisition: On average, it costs approximately five times more to attract a new customer to your business than it costs to retain an existing customer. That logic on its own should highlight the importance of providing excellent customer service. Why risk losing a customer? It’s costly enough to locate new customers in the first place, and every business should do whatever it takes to ensure they stay happy and continue doing business with them.

  1. Knowledge management: This should be considered table stakes when it comes to service. It allows IT to maintain expertise and domain knowledge even when an expert transitions off the team. Information Technology problems frustrate internal and external customers and impact their productivity, their ability to sell and serve their customers, and their ability to perform their jobs effectively.

2. Existing customers are more likely to buy for you than new customers: Aside from simply trying to retain your existing customers for the sake of it being less expensive to do so, it’s important to note that selling anything to anyone new is also far less likely.

3. You’re more likely to retain your customers for longer: Even when it comes to ancillary services, consumers are more willing to work with a business that they’ve had a great experience with before than to find someone new. When you offer a great customer service experience, your customers are far more likely to stick around and use your business any chance the moment arises.

4. Great customer service results in a reduction of overall problems: By treating your customers like gold, you are sure to reduce the overall problems associated with your business, sales and the potential for any legal issues that might arise. Treat your customers poorly, and you can almost be certain that you’ll run into problems at one point or another. And those problems can oftentimes lead to the ominous and untimely demise of your business.

5. Word-of-mouth advertising is the best kind of advertising that money can’t buy: People are considerably more likely to listen to the advice of a friend than they are to heed the guidance from some online review or advertisement. Whether you’re trying to make money online or offline, great customer service will create an army of raving fans that will champion your business for you.

6. Excellent customer service improves public persona and strengthens your brand: If you’re interested in public perception, your reputation or the strength of your brand, you absolutely have to ensure a high quality of customer service. Not only does this result in positive reviews, but it helps to solidify you in the minds of anyone searching for your type of products, services or information.

7. It conveys strong moral values and beliefs in the company’s mission: It’s transcending the necessity for profits by focusing on building its tribe. It also means that there are greater forces at work here than mere profits. It’s indicative of a deeper desire to build something of value, to help others, and to somehow, in some way or another, change the world a bit by doing so.

8. It improves employee turnover in your business: Employees pay careful attention to how a company treats its customers. That resonates powerfully with people. When they see an employer treating their customers like gold, it delivers a sense of endowment, making them proud to be part of the team and making them more willing to stick around. When employees, on the other hand, are taught to undercut and discount customers for whatever reason, it does quite the opposite.

9. Great customer service opens doors for new partnerships and other opportunities: Treating your customers like gold is infectious. It opens the doors for new partnerships, especially when other businesses see just how well you take care of your existing customers. It says a lot about a company and what they value when they care deeply about their customers. It’s something that you rarely find in business these days, but it most certainly paves the way for powerful partnerships, collaborations and other opportunities.

10. It elongates the life of any business: When you ignore the needs of your customers, and you don’t focus on going out of your way for them, you’re cutting short the potential for longevity in business. With so many obligations and responsibilities, if you’re serious about your business, you have to focus on the core — your customers.



The shift of focus from service as a transactional process to a relational process between the customer and the service provider urges researchers to understand customer value perception from the perspective of ongoing social interactions between customers and service providers.


However, the conceptualization of service as an intangible product and service quality as customers’ appraisal of transacted services only captures a subset of the service provision process.


Conducting assessments and taking action based on the results enables Information Technology management to be proactive rather than reactive to customers and the problems they are experiencing.

IT customer surveys help to eliminate recurring and other problems and enable Information Technology to anticipate and address problems before they become significant. This reduces the number of service incidents, reducing the number of in-house and/or outsourced people required to provide customer service.


Insight International helps you retain your customers. Gain more trust and value by visiting our website or contact us at 44(0)-7587901161;






Read More
Insight Inc June 10, 2021 0 Comments

How can you boost Customer Experience using Business Chatbot?


Customers want quick, seamless solutions to their problems. Some are used to the traditional way of phone support, therefore having a hard time accepting a chatbot with the notion that it is a robotic interaction, lacking the human touch. However, more and more customers are open to new technology, especially if it means a quick resolution to their issues.


Chatbots are changing the way brands interact with their customers, and when the chatbot is of high quality, those changes are usually positive.

What is a Chatbot?

A chatbot is a software that can converse with humans via a live chat interface. That can happen on a brand’s website or app, or through platforms like Slack, Skype, Facebook Messenger, WhatsApp, and even Alexa.

Big brands like Starbucks and National Geographic are already using chatbots to facilitate sales and find information.

Simple chatbots scan the keywords in a customer’s inquiry to deliver pre-packaged answers, while more sophisticated chatbots powered by artificial intelligence (AI) and machine learning (ML) can use natural language processing to create responses and conversations that are more complex. AI chatbots are more flexible when the human speaking to them doesn’t give the exact message they’re programmed to receive. Instead, they actively learn from the conversations they have to help customers reach their goals.

AI-powered chatbots are typically better integrated with the CMS and CRM platforms that underpin a brand’s online presence, allowing them to tap into customer information and provide personalized experiences.

What’s a Chatbot and Why Should You Use One?

By definition, a chatbot is an artificial intelligence (AI) software that can simulate a conversation (or chat) with a user.

With technology improving by the day, traditional methods of engaging customers are also advancing. Industries like banking, entertainment, healthcare, news, fashion and more have adopted chatbots. Going by research — 85% of all customer interactions will be conducted without humans by 20202. Everyone is headed towards using chatbots as the mode of communication. A chatbot is one of the key differentiators for brands that provide good customer experience versus the rest.

Brands like Sephora, H&M, Duolingo etc., use chatbots to offer their services.

Here are the top 5 ways can chatbots improve your customer experience:

1. Impactful business insights

By collecting data from the chatbot conversations, businesses can get valuable insights into user experience (UX) and be notified early regarding any issues and any roadblocks that customers are facing.

2. Reduce wait time

Chatbots can reduce customers’ wait time and get them where they want to be quicker. Remember that cringe worthy on-hold music (especially the computerized ding-dong sounds, ugh!) – these could now be a thing of the past.

3. Always-on customer service

The chatbot never sleeps and is able to offer 24/7 customer support. A cost-efficient, yet potent way to provide basic support. Best practice chatbots are trained by using historical conversations, thereby can act on some of the most common tasks such as amending an invoice, answering basic questions about account balances, similar to a real support rep.

4. Personalized human interaction

The computerized chatbots can in fact also help personalize the customer experience in retrospect. Chatbots gather customer data from their interactions. With that data, real support reps can use the information to personalize their interactions with customers.

5. Encourage employees

A surprising benefit to AI can actually be to encourage support staff to focus on more challenging tasks. As AI has such great ability to mimic human behavior, staff may fear their jobs are at risk. To soothe these fears, companies must show their employees what’s in it for them.

How a chatbot enhances customer experiences

While the benefits for the company that uses chatbots include reducing costs (your live chat support staff bill will be much lower), the real winner will be your customers. Here’s how a chatbot enhances customer experiences.

Here are the eight ways a chatbot can improve your customer experience.

●       Seamless live chat

●       24/7 customer service

●       Endless queries, zero chance of sass

●       A smoother journey

●       Less stress

●       Goodbye, IVR

●       Personify your brand

●       Reinvent your forms

Insight International is one platform that can help you boost customer experience using Chatbox. Gain more trust and value by visiting our website  or contact us at 44(0)-7587901161; +44(0)2074171712.




Read More
Insight Inc June 6, 2021 0 Comments

Significance Of Scriptless Test Automation In Automation Testing

Scriptless Test Automation

Test automation techniques were in place even before Scriptless entered the scene. However, these traditional techniques had to confront certain challenges. To begin with, businesses had to invest heavily in test infrastructure, complex scripting environments, and dependable tools. Additionally, they had to hire and train individuals to handle them. Regular maintenance of scripts was another expensive affair. Then again, traditional testing methods were rather time-consuming. Therefore, receipt of feedback was slow too. At the end of the day, neither the business owners nor the functional teams could fully comprehend the automated scripts.

Scriptless test automation seemed like the perfect solution for the above-mentioned issues. The most delighted „users‟ are DevOps and Agile! Both are software development methods, with a little twist in the underlying approach. However, both grant great importance to time, for marketplace trends never stay the same for long. Therefore, they require quick testing of products/services before offering them to the public.

What is a ‘Scriptless’ testing tool and how does it work?


A Scriptless Test Automation tool provides an abstraction from the underlying test automation code such that the creation of a test is more focused on business logic validation. The human effort required to create a test is drastically simplified – instead of writing code, you would simply indicate which steps need to be performed. The Scriptless tool then internally translates those human-friendly steps into the actual execution code behind the scenes during test execution. The result: an ultra-accessible interface to define your tests without having to write any code.


Ideally, a scriptless testing tool should have the ability to:


  1. Easily generate test steps in a test case


  1. Store reusable elements or objects
  2. Record test cases
  3. Execute test cases on multiple browsers/versions
  4. Execute tests cases both on-premise and in the cloud
  5. Handle test data variance
  6. Report on test outcomes and
  7. Integrate with the rest of our tooling It is Reliable and Maintainable


Since scriptless test automation is a well-structured method, it guarantees the simpler and maintenance of test suites. In software development/testing, there are critical and long stages. The maintenance phase is probably one of the most tiring procedures.


Automation testing created with scripts has a high risk of failing during the maintenance phase because the framework is not built with reusability, maintainability, and traceability in mind. Manual testing tools, on the other hand, maintain traceability of all reusable components, making the automation process as object-oriented as possible. When you‟re looking for a software testing tool, we have a well-tailored product for you. While creating sophisticated automated tests, there‟s no code writing required. Testers and other team members can automate their tests on web, desktop, mobile, cloud services, API, IoT, and other platforms.


Why switch to scriptless testing?

  1. Prevent and Minimize the Cost of Building Skills for Scripting
  2. Eliminate Tool-Specific Coding
  3. Allow Business Analysts and other Subject Matter Experts to Participate
  4. User-Friendly Interface
  5. Support the Speed of the Development Cycle
  6. Effortless Document Processes and Changes
  7. There are no Programming Skills Required
  8. Avoid Testing Related Errors
  9. The Test Scripts Are Stress-free to Create
  10. Highly Reusable Scripts


A Better Option for Customization: Sometimes, changes or enhancements in the flow of the application under test are necessary. While it is impossible to make a change in some forms of software testing, codeless automation has good options for customization.


There are Different Testing Methods Used: Various methods are used in scriptless testing methods. These include natural language processing, Model-based testing, recording screenshots, image-based scriptless automation, drag & drop-based object mapping, keyword-driven testing, and more. As a branch of artificial intelligence, NLP aims at making interactions with a machine. Integrated into manual testing tools, NLP makes test automation simple. Writing down a test case, for instance, can be written in English. Recording screenshots, on the other contrary, is useful when the focus is on visual testing. It uses AI to update test cases when


changes are encountered in the US of the application under test. Tools record a test case in the form of screenshots when there is an action done by manual testers and other users.

Hyper Automation – What, Why & How?

The day to day activities of an Automation Tester includes:


  1. Maintenance of created test cases. Making sure they run after every check-in and every failure is
  2. Integration of the automated test cases with the reporting, analytics, and CI/CD tool so that the test run results are known to the concerned people and any major hiccup is averted before the website reaches the
  3. Figuring out the infrastructure needed for the execution of automated test cases and reporting and analyzing

General Features For Scriptless Test Platforms

Traditionally, Automated Testing requires complex script development, often requiring strong engineering skill sets. Moreover, these test scripts tend to be “brittle”

i.e. they break as the app changes, or as the app executes on different devices.


This is the appeal of Scriptless automation platforms. They offer organizations a low- complexity and cost-effective opportunity to harness the power of Automated Testing, without the associated complexity or cost of script development.


Thus, it is imperative while selecting a mobile Scriptless Automation platform to ensure that:


  • Test scripts can be created in an intuitive “no-code”
  • The test scripts can execute on a broad array of devices and operating systems without breaking
  • The test scripts can be exported in an open standard (eg. Appium) to prevent vendor lock-in.



Advantages of Scriptless Test Automation


  1. Good for Technical and Non-Technical Users: IT professionals are aware that something called a „code‟ comes into play during testing. They understand it very well. However, business analysts struggle to comprehend it! Scriptless automation testing does not rely on the code. Therefore, the testers save on time, as well as enhance the scalability of automated
  2. Speeds up a time to market: The framework of Scriptless is such that it reduces the time spent on the development of scripts, and hence it becomes possible to develop software programs faster. Testers bring together a set of test cases (collectively called test suites) to examine the behavior of each program. They even test for bugs. Fortunately, for them, the outcomes or


feedbacks are quick. Positive results ensure the quick delivery of these programs to the marketplace.

  1. Makes Everything Cost-Effective: When there is hardly any complexity involved, costs come down. The testing design is simple, and so is the software development process. The user-friendly automation eliminates technical obligation. It also reduces maintenance expenses


Scriptless Test


Insight International (UK) Ltd is one platform that can help you go scriptless. For more information visit our website or contact us at 44(0)- 7587901161; +44(0)-2074171712.




Read More
Insight Inc May 16, 2021 0 Comments

Hyper Automation A Studied Approach – What, Why & How?

Hyper Automation A Studied Approach

When we think of automation, terms like robotic process automation come to mind. But, hyper-automation takes an ecosystem of technologically advanced tools and combines them to create a new way to work.


It means that low-value tasks are optimally performed with automation tools, machine learning, and advanced artificial intelligence so that outputs can be produced automatically and run efficiently with little to no human intervention. Then, together with humans, hyper-automation can create a workplace that is always informed, agile, and able to use data and insights for quick and accurate decision-making.


What is Hyper-Automation?

What is Hyper Automation
Hyper automation is a framework and set of advanced technologies for scaling automation in the enterprise; the ultimate goal of hyper-automation is to develop a process for automating enterprise automation. The term hyper-automation was coined in 2019 by the IT research and advisory firm Gartner. The concept reflects the insight that robotic process automation (RPA) technology, a relatively new and massively popular approach to automating computer-based processes, is challenging to scale at the enterprise level and limited in the types of automation it can achieve. Hyper automation provides a framework for the strategic deployment of various automation technologies (including RPA) separately or in tandem and augmented by AI and machine learning.


Hyper automation implies a studied approach to automation. A hyper-automation practice involves identifying what work to automate, choosing the appropriate automation tools, driving agility through the reuse of the automated processes, and extending their capabilities using various flavours of AI and machine learning. Hyper automation initiatives are often coordinated through a centre of excellence (CoE) that helps to drive automation efforts.


The aim of hyper-automation is not only to save costs, boost productivity, and gain efficiencies through automating automation but also to capitalize on the data collected and generated by digitized processes. Organizations can plumb that data to make better and timelier business decisions.


It is important to note that hyper-automation is not meant to entirely replace humans. Rather, through automation, humans are freed from repetitive and low-value tasks to focus on ones that are of a higher value to the organization. Together, automation and human involvement help organizations to provide superior customer experiences while reducing operational costs and boosting profitability.

Significance Of Scriptless Test Automation In Automation Testing

Key components of hyper-automation

The ability to include humans in the digitization process is a key component of hyper-automation. The first wave of automation technologies largely relied on robotic process automation (RPA). RPA involves the use of bots to mimic repetitive human tasks. These processes are rule-based and utilize structured data to complete actions. Unlike artificial intelligence which seeks to simulate the human intellect, RPA focuses solely on human actions. With hyper-automation, digital workers operate alongside humans to deliver unmatched efficiency.


By using a combination of automation technologies, hyper-automation can overcome some of the limitations of approaches that rely on a single automation tool. This allows organizations to move beyond the confines of individual processes and automate nearly any tedious and scalable task. Automation, however, requires careful planning and implementation. Organizations need to understand how digital technologies will fit into their existing workflows, as well as what roles they will play in new processes. Simply introducing automation into a business process without appreciating the role that it will play, or automating a process that is already broken, can have major consequences at the organizational level.


There are several types of automation technologies . These include:


  • Robotic process automation (RPA)
  • Business process management (BPM)
  • Artificial intelligence (AI) and/or Machine learning (ML)
  • Advanced analytics


Robotic Process Automation (RPA) – RPA is a form of process automation solution that enables business users within your workforce to automate a task based on a series of actions normally completed by humans.

Intelligent Business Management – This type of automation goes beyond the scope of RPA, and rather than focus on automating a single task, comprises a complete set of tasks involved in an end-to-end workflow.

Artificial intelligence – AI represents the series of intelligent processes available in a company’s tech stack, including machine learning (ML), which enables software to identify data patterns, natural language processing (NLP), and intelligent optical character recognition (OCR).

Advanced analytics – Examining data using techniques and tools to gauge deeper insights into a business’ processes, forecast business outcomes, and generate recommendations around decision-making to realize maximum value and ROI.

Robotic Process Automation

Benefits :

Hyper-automation provides your business and its leaders with:


  • Automated processes
  • Advanced analytics
  • Increased employee satisfaction and motivation
  • An educated workforce


  • Increased employee capacity
  • Instant and accurate insights
  • Greater compliance and reduced risk
  • Greater productivity
  • Increased team collaboration

Insight International helps clients achieve types of automation with effective results. Visit the website or contact us at 44(0)-7587901161;






Read More
Insight Inc May 14, 2021 0 Comments

How to establish strong B2B relationships during this global pandemic?

B2B relationships

The Covid-19 pandemic has changed normal day-to-day life. Each and every industry has shifted to online business. The businesses grew globally before the pandemic with people establishing trusts. Those trusts were established by their physical presence. Which is mostly believable when we face each other. But the pandemic has forced us to stay at home. But why should our business stop? B2B relationships should not be affected by Covid-19. But let’s find out what is B2B relationships.


What Is Business-to-Business (B2B)?


Business-to-business (B2B), also called B-to-B, is a form of transaction between businesses, such as one involving a manufacturer and wholesaler, or a wholesaler and a retailer. Business-to-business refers to a business that is conducted between companies, rather than between a company and individual consumer. Business-to-business stands in contrast to business-to-consumer (B2C) and business-to-government (B2G) transactions.

B2B transactions are also the backbone of the automobile industry. Many vehicle components are manufactured independently, and auto manufacturers purchase these parts to assemble automobiles. Tires, batteries, electronics, hoses, and door locks, for example, are usually manufactured by various companies and sold directly to automobile manufacturers.

Service providers also engage in B2B transactions. Companies specializing in property management, housekeeping, and industrial cleanup, for example, often sell these services exclusively to other businesses, rather than individual consumers.

What should be done?


  1. Focus on developing a long-term relationship, not just winning a deal. No relationship lasts long if either party stops putting in the effort once they “seal the deal.” B2B marketers risk hurting or losing customers if they only care about attracting and acquiring them. Customer-obsessed marketers build relationships through post-sale marketing and by creating engaging experiences that turn loyal customers into advocates.
  2. Show some genuine empathy. Relationship advice columns often emphasize the importance of empathy for building and maintaining a healthy, lasting relationship. An empathetic mindset is the hallmark of a customer-obsessed marketing team, as well. B2B marketers develop empathy by understanding customers and by using post-sale engagement to coach them toward a successful deployment and to build best practices that deliver measurable value.
  3. Make passionate customers your most reliable advocates. A significant relationship should be with a No. 1 fan: someone interested in your success and willing to advocate on your behalf. Turning customers into advocates should be every B2B marketer’s goal. When business buyers distrust branded content and prospects want to hear from peers, customer advocates can become your most important marketing tool.

Find smart ways to gain full-stack development in Low Cost!

Software-as-a-service (SaaS) is a B2B model that has overturned traditional support models. Now more than ever before, customer success is driven by ongoing relationships.

Customer retention is just as important as acquisition. It costs six to seven times more to acquire a new customer than to retain an existing one. In addition to getting users to sign up, you also have to give them incentives to stick around and continue to use your product. Even if you have millions of customers, take the time to engage with each one of them on an individual level. Targeted messages and check-ins can help.

As the pandemic wears on, the remote workforce sprint has transformed into a marathon, and companies are coming to terms with the possibility that it may become semipermanent. Some organizations, like Twitter, have already announced that employees may work from home even beyond the pandemic. It appears many organizations plan to continue remote work for their employees as a cost-saving measure: 74 percent of CFOs say this shift will be permanent for a proportion of employees.


In this time of continued social and business distancing, digital closeness is essential to help mitigate sales declines and maintain—or grow—client relationships. To uncover how B2B organizations around the world are using digital technologies and channels to engage with clients in meaningful ways. The results for marketing reveal five essentials of digital closeness that can help B2B marketers address the challenges wrought by COVID-19—in essence, the five elements create marketers’ new digital handshake with prospects and clients.


The lines between marketing and sales become less distinct when organizations weave together a strong network of applications, data, and processes spanning customer relationship management (CRM), marketing automation, and personalization. Automate marketing along the engagement journey so sales teams can focus on their most promising leads. In light of the pandemic, and to possibly avoid further spread of illness, turn to automated software platforms focused on employee solutions to streamline productivity with confidence, and assure teams are engaging safely.

Insight International is one platform that can help you build B2B relationships. Gain more trust and value by visiting our website contact us at 44(0)-7587901161; +44(0)2074171712.





Read More
Insight Inc May 6, 2021 0 Comments

Find smart ways to gain Low Cost Full Stack Development!


Full-stack development
What is Full Stack Development?

Full-stack development has become one of the most talked-about topics. It refers to the ability to develop end-to-end solutions from architecting user requirements to designing and building digital solutions. Full-stack development refers to building end-to-end software solutions including front-end and back-end development. Front-end refers to the front part of the application or UI which is seen by the end-user and used for end-user interaction. The back-end part is related to server-side development, database, and API development.

It has been observed that web developers are relying on more than one technology to craft responsive, modern, and scalable web apps. With this growing trend, full-stack professionals are in demand as they are capable to work on multiple technologies and tools. With the increased usage of open-source software and the agile approach to development, full-stack development is getting a makeover with new frameworks and tools.

Importance of Cyber Security in your Business

Popular Tech Stack For Full-Stack Development:

  • LAMP Stack: L for Linux Operating System, A for Apache server, M for MySQL database server, and P for PHP Language
  • MEAN Stack: In MEAN stack, M represents MongoDB( popular NoSQL Database), E stands for Express.js, A for Angular which is a frontend framework and N represents cross-platform runtime environment


  • MERN Stack: This is the same stack as MEAN, just Angular is replaced by React.


Technologies related to full-stack development:


  • Front-end: It is the visible part of a website or a web application that is responsible for user experience. The user directly interacts with the front-end portion of the web application or

●     Front end languages:

  1. HTML
  2. CSS
  3. JavaScript

●     Front end frameworks and libraries:

  1. Angular JS
  2. js
  3. Bootstrap
  4. SASS
  • Back end: It refers to the server-side development of a web application or website with a primary focus on how the website works. It is responsible for managing the database through queries and APIs by client-side commands. This type of website mainly consists of three parts front end, back end, and database.

The back end portion is built by using some libraries, frameworks, and languages which are:

  1. PHP 2. C++
  2. Java:
  3. Python:
  4. JavaScript:
  5. js:
  • Database: Database is the collection of inter-related data which helps in efficient retrieval, insertion, and deletion of data from the database and organizes the data in the form of tables, views, schemas, reports,
  1. Oracle
  2. MongoDB
  3. SQL



Low cost Full-stack development

An efficient full stack developer is well-versed in both frontend and backend of any web or mobile applications and has the ability to carve out an attractive and user-friendly web app for your business. The full-stack development takes a lot of pence to be hired. It gets difficult to find the perfect full-stack developer. But here is a piece of good news. Insight International presents an opportunity to get all the full-stack development at a low cost. It provides useful technologies mentioned above to create just what you need. Visit our website to get complete understanding. For more information contact us at +44(0)-7587901161;





Read More
Insight Inc April 30, 2021 0 Comments

Digitalization is the new workplace transformation

In recent years digital transformation has been a priority for most business leaders. However, businesses have been predominantly obsessed with delighting their customers, which invariably means their transformational efforts were mainly focused on external stakeholders.


Digitalization is the new workplace transformationWe are living in a world in continuous evolution, all companies need to drive their activity to new forms of technology, this is why Digital Transformation becomes a means of survival. We harness the power of change to create new and extraordinary value by putting the cloud at the core of your business. Our approach puts your business needs first, creating industry-specific solutions to get you moved to—and benefiting from—the cloud now.


Normal working has been completely transformed by COVID-19. Organizations everywhere have has to rapidly adjust to enable their employees to work remotely.


Cloud computing is not a new phenomenon. It was firmly established in the business world before the pandemic, with many businesses, have already started a cloud transformation journey. However. With a potentially, disturbed workforce expected to become a new normal.

Digital Transformation In WorkplaceCloud computing refers to the process of Maintenance, Storage, Management, Processing, Analytics, and Security of data by exploiting a network of Internet-based servers. Data is not saved on physical devices, but in the cloud, this helps businesses to better manage the administration, streamline processes, improve productivity, optimize costs and enhance customer digital experience.

Types of Cloud Computing

  1. Software-as-a-Service (SaaS)
  2. Infrastructure-as-a-Service (IaaS)
  3. Platform-as-a-Service (PaaS)

Today, more than ever, companies need to operate and compete at an unprecedented speed and scale as industries are reshaping beneath them. This means innovating faster, creating new revenue streams, deriving more insights from data – and the edge – and interacting differently with their customers, partners, and employees. All of these changes are fundamental, interconnected, and require a catalyst to drive them – and that is Cloud.

Digital Transformation has a positive impact on the job market

Working from home is a function of information technology by default. However, providing computers, peripherals, and internet connectivity is only a starting point. The imperatives of a remote work model include digital tools that can empower employees to deliver their work efficiently and enable organizations to stay agile. A flexible and responsive workplace allows companies to keep pace with a dynamic and unpredictable external environment. And then there’s the perennial struggle between access to data and security. Cloud can accelerate the transformation required at the workplace with the following capabilities:

  1. Scalability and agility to meet employee needs
  2. Reimagining Employee experience
  3. Seamless Collaboration for higher productivity:
  4. The interplay of data and emerging technologies deliver actionable insights
  5. Finding the balance between security and access

Digitization has stepped in to bridge the gaps left by mandated shutdowns and social distancing measures. Without digital tools and technologies, we would have no way to work, shop, go to school, and more.

The economy is now mired in a downturn, which may outlast the current (and hopefully sole) wave of the pandemic. Some organizations may be inclined to retrench on their digital transformation plans, as part of a broader belt-tightening agenda. A good cost reduction program focuses on trimming the fat without cutting away the essential parts of the business that are necessary to sustain current levels of business performance. If we view an organization as a living organism, digital transformation powers the backbone, muscle, brain, and heart of the organization. Halting digital innovation efforts in crisis will significantly compromise overall business health.

A digital transformation strategy aims to create the capabilities of fully leveraging the possibilities and opportunities of new technologies and their impact faster, better, and in a more innovative way in the future. A digital transformation journey needs a staged approach with a clear roadmap, involving a variety of stakeholders, beyond silos and internal/external limitations. This roadmap takes into account that end goals will continue to move as digital transformation de facto is an ongoing journey, as is change and digital innovation.


At the moment, chatbots deal with queries clearly within their capabilities. A bot is at its most helpful when customers ask simple, common questions because the information required to respond has already been gathered. But, for more complex tasks, chatbots can determine the need for a human agent and pass on the customer’s query.

So, chatbots solve repetitive customer queries, freeing up service agents to handle more complex queries and provide better service to the customers. Therefore, chatbots help raise productivity for agents instead of replacing them.


Benefits of Chatbots:

  1. Chatbots work 24/7
  2. Chatbots help cut down on operational costs
  3. Chatbots offer progressive avenues for marketing and sales
  4. Chatbots can collect data and help you engage customers
  5. Chatbots improve the consistent evaluation and optimization
  6. Chatbots meet customer expectations and boosts brands
  7. Chatbots help you showcase new products and services
  8. Chatbots could change the nature of marketing
  9. Chatbots can work alongside humans
  10.  Chatbots pleases your customers

Insight Internation provides the entire gamut of services that facilitates collaboration, mobility, and security. As an end-to-end service provider, Insight International offers Consulting, Collaborations Services, Services in the domain of Modern Workspaces and Workplace Operations. For more information, visit our website or contact us at +44(0)-7587901161; +44(0)2074171712.



Read More
Insight Inc April 21, 2021 0 Comments
Languages »